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When health and science reporter Ariana Cha began exploring a story about egg freezing, she remembered a woman who'd posed on the cover of Bloomberg Businessweek with a headline that read: “Freeze your eggs, Free your career.” So Cha went in search Brigitte Adams to see how the increasingly popular practice had worked out for the tech marketing executive. What she learned wasn't what she expected — or what Adams imagined either. "It sounds so easy," Cha said. "It's actually not that simple." Having success with egg freezing is often about luck, she explained. There are ways to boost your chances, but no way to guarantee it.
Cha is spending part of this year examining the booming fertility treatment industry, which is marking the 40th anniversary of the birth of Louise Brown, the world's first test tube baby. Since then, there have been 6.5 million assisted births and billions of dollars spent on a wide range of treatments. "It's one of the most unrelegated industries in health care," she said. "And it's important. It's human reproduction." Reporting on infertility can be a delicate and intimate task. "There's a lot of crying," Cha said. "We're talking about people's children. It doesn't get more personal than that."
— Lynda Robinson, Local Enterprise Editor
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